Welcome! I’d love for you to learn a little about me:

Startup Consultant: Universily, a San Francisco based educational startup offers the first AI-powered virtual college counselor. I have consulted for this startup for 2 years, and I am deeply passionate about making higher education more accessible
Travel and Exploration: My summers are filled with travel to new destinations or visiting family in Chicago. Each winter, I rent a ski lease in Tahoe with close friends. You will usually find me putting together my next itinerary and pinning restaurants and sites on Google Maps

After graduating from the University of Illinois at Urbana-Champaign with dual Liberal Arts degrees, I gravitated towards a career path that challenged me. While I did not study the fundamentals of marketing in college, my first digital marketing position proved that I have an instinctual talent for the industry. This talent is due to my exceptional organizational and relationship building skills, devoted personality, and ability to learn best practices and in-depth processes very quickly. I stumbled upon this industry and I am so thankful that I did!

The digital marketing world is constantly changing, so to say that I’m simply a “digital marketer” cannot explain what I do. I am a digital marketing advisor with experience in full-funnel paid media strategies, global market research, on and off-site SEO (i.e. organic) strategy, and data analytics. I work with US-based companies in the Apps and Gaming vertical, and become an extension of their paid acquisition teams by leading strategy across all Google efforts. My scope includes but is not limited to creating comprehensive media plans, sharing industry insights and running performance reviews with C/D-level stakeholders, consulting on best practices for Google's products, and coordinating with non-marketing teams at Google (i.e., Google Cloud, Think with Google, etc.).

Please feel free to reach out to me if you are interested in learning more about what I do!